HP BLACKBIRD

MY ROLES: Art Director, Designer, Art Buyer, Photoshop Wizardry

HP – elevating brand through a focused initiative

Nemo brought the service teams together and was initially engaged to create a “gaming” brand for HP to support the launch of their visionary HP Blackbird 002 PC. After the success of the initial launch, I re-branded HP’s newly purchased VoodooPC.

CHALLENGE:

HP’s challenge was two fold. To begin, HP is very comfortably established in the global market as number one in commodity computer sales worldwide. HP had to shake off the baggage of “my dad’s computer” and tell the world they are very serious about gaming while simultaneously elevating Voodoo into a premium brand

SOLUTION: 

For HP Gaming, be authentic and be credible. Treat the company like what it is, an upstart. Get the product out in front of the right people and let them evangelize. Give them the proper tools and ammunition but do not put words in their mouths, since our consumer reads it all and they are not going to be force fed in the traditional advertising sense. 

For Voodoo, we focused on telling the story of “Artisan-Tech,” bringing the human passion required to design these hand built machines to the forefront. To support this story we created a high design premium look, feel, tone and web experience.

RESULT: 

HP Blackbird was written up in all industry pubs as THE GAMING MACHINE and garnered, at last count, over 15 industry awards for design and performance. HP has established itself in the gaming sphere as a market leader.  VoodooPC introduced its new brand alongside the launch of the non-gaming Envy 133 notebook, lauded far and wide as the MacAir killer. All eyes are now on Voodoo to lead the way for the style conscience PC owner.

SERVICES RENDERED:

Brand and Identity Creation, Brand Style Guide and Visual Center, Brand / Marketing Strategy, Consumer and Market Research, Product Design, Print Design, Interactive Design, Motion Design, Photography, Media Buy Consultation, PR Consultation, Messaging and Copywriting, Account Planning and Management.

MY ROLES: Art Director, Designer, Photoshop Wizardry

HP BLACKBIRD

Identity, Packaging, and Product Graphics

MY ROLE: Art Director

HP BLACKBIRD 002 / VOODOOPC.COM

Brand Websites

MY ROLE: Art Director

HP BLACKBIRD 002 / VOODOOPC.COM

Video presentation